In synthesis, we identify patterns of behavior, pain points, and places where our customers have a difficult time doing something.  Recognizing these patters leads to great opportunities for brainstorming solutions, or ideating! 
In Module 4 of the Customer-Centered Memorandum of Understanding (MOU) Webcast Series, we provide an overview of the basic principles of the second and third phases of customer-centered design, synthesis and ideation.  You will see how this process is inherently different from how you may be accustomed to solving problems.  And you will learn why this different approach is key to designing an MOU that is customized to support your specific customers’ needs.