Great design comes from understanding our customers’ behaviors, needs, and pain points.  That’s why research is the foundation of Customer Centered Design (CCD). 
Putting our customers at the center of our design process changes the questions we ask and the outcomes we achieve, all leading to true innovation. 

In Module 3 of the Customer-Centered Memorandum of Understanding (MOU) Webcast Series you will receive an overview of the basic principles of the first phase of customer-centered design, research, and learn how it can be applied to develop your MOU.